What are the types of UGC?

• Testimonials: A testimonial is a statement about how one has benefitted from a product or service. Testimonial Advertising requires charisma, confidence and, most importantly, authenticity. Done correctly and creatively, testimonials have the ability to effectively build trust in potential customers.

• Product Reviews: According to a study by Bazaarvoice Network, one product review can result in a 10% increase in sales and 200 reviews can result in as much as a 44% increase in sales. Product reviews provide potential consumer with more insight into your businesses process and quality. This can do wonders in building trust and rapport between companies and consumers.

• Social Media Content Marketing: Content Marketing is used to engage, captivate and maintain relevant audiences. This is a quick and effective strategy to connect with your consumers and promote your marketing campaigns. Content Marketing can be in the form of tweets, posts, graphic flyers, etc.

What are the benefits of UGC? How can it expand my reach and elevate my brand?

Authenticity

In marketing, authenticity aids in setting you apart in a saturated market. This is an effective way to strengthen your connections with your consumers, authentically. Building trust opens the door for support from potential consumers. Remaining genuine and true to your brand makes for lasting connections with loyal customers

Cost Effective

UGC has been proven to be at least 42% more effective than traditional brand marketing for a fraction of the cost. Ditch investing thousands of dollars into production costs, actors, sets, etc. Influencer Marketing Agencies, paired with UGC, create organic traffic and increase your company’s profits.

Increase Conversions and Profits

UGC provides genuine attestation that your product or service is dignitary and worth a purchase. Creating a trust-worthy platform for you consumers to connect to, attracts potential consumers. This non-invasive strategy, when consistent, has the ability to increase sales by 23% by increasing organic traffic and engaging your audience.