Social Media Management
As a business owner, your time is not only valuable but it is also very limited. Balancing your schedule can sometimes be overwhelming, this makes social media maintenance even more intimidating. This makes the role of Social Media Management more significant than ever. Partnering with a dedicated Social Media Manager or Agency provides you with the time to focus on day to day tasks and management.
What is the role of a Social Media Manager?
Promotion and Advertising
It is the role of a Social Media Manager to ensure that you maintain a consistent present across all of your social media platforms. Determining which platforms are lucrative, how & where to advertise and costs of budgeting are all responsibilities that your Social Media Manager will assume.
Consumer Engagement
Consumer engagement, being one of the most vital parts of your social media presence, is an essential responsibility of the Social Media Manager. While consumer engagement is popularly ‘reactive’, - responding to comments, liking tagged post and pictures - ‘proactive’ engagement is just as, if not more important. Starting open discussions and challenges, hosting contests and giveaways, promoting incentives collectively comprise means of proactive engagement.
SEO and SEM Marketing
Search Engine Optimisation (SEO) maximizes the amount of visitors that visit your company’s website by ensuring that your webpage appears at the top of search engine list results.
Search Engine Marketing (SEM) is a type of marketing through which companies pay for promotion of visibility in search engine list results.
Is it the responsibility of the Social Media Manager to combine these two methods in order to effectively target a suitable audience by increasing website traffic.